The Original Jellaba Hoodie
Welcome to ASALA’s collection.
This limited-edition drop offers a unique concept : each hoodie is crafted from a second-hand jellaba, sourced from the souks of Morocco between Rabat and Marrakech.
Every Jellaba Hoodie is one-of-a-kind and 100% handmade.
Join us on the ASALA journey, this is just the beginning !!!
ASALA, meaning “origin” in Arabic, was born from my journey back to my roots after years away.
It began with transforming a traditional jellaba into a hoodie — a symbol of my healing and reconnection to my Moroccan heritage.
ASALA tells the story of those who grew up feeling lost between two worlds.
It’s about reclaiming our heritage in our own way and embracing it fully.
